Sustainability

Doughnuts may be required to spend some time in the proofer, but when it comes to sustainability, the proof is in the doughnuts, at least those that are served at a growing number of Dunkin’ Donuts 18,000-plus locations.

The rise of Dunkin’ Brands sustainability initiative was presented by the company’s senior director of global design and construction services, John Herth, and director of corporate responsibility, Christine Riley Miller, at the SPECS session, “Sustainability the Dunkin’ Brands Way.”

At the end of 2014, the company launched Dunkin’ Donuts (DD) Green Achievement, a certification program specifically designed for new Dunkin’ Donuts locations. It provides franchisees with an option — but not a requirement — to engage in a measurable sustainability and energy-efficient program.

As to why the company created its own program, the answers are varied. Not only did the company feel existing certifications are challenging, but it also wanted something that would be Dunkin’ specific and create excitement for franchisees. It also wanted to be able to implement the program with no third party involvement.

BENCHMARKS: Franchisees participating in the DD Green Achievement program are given five benchmark categories with certain requirements, as well as optional compliance strategies. The key focal areas are site development, store efficiency, healthy indoors, sustainable operations, and innovation and community.

Store efficiency requirements include LED lights, high-efficiency HVAC equipment and low-flow water fixtures. Optional strategies include exterior LED lights, effective lighting controls, non-potable water use and exhaust controls.

The benefits of the program include those that are good for the environment (such as reduced energy and water usage), and those that are sweet for the franchisees, namely utility cost savings, potentially increased profits, and the customer good will that results from a demonstrated commitment to sustainability. (Dunkin’s certified locations display a DD Green plaque that notes the store’s achievement in energy reduction and sustainable design.)