Marketing Tactics

Dallas - Justin Lambeth has been appointed as chief marketing officer of Corner Bakery Café.

Lambeth joins Corner Bakery Cafe following several leadership roles at PepsiCo Inc., where he was responsible for marketing, consumer engagement and shopper marketing for the company's Quaker Division as chief marketing officer.

Prior to his work with the Quaker division, Lambeth held the role of VP at Frito-Lay, as well as leadership roles at H.J. Heinz and Nabisco Inc.
 

Spartanburg, S.C. – Denny’s is partnering with 20th Century Fox on an omnichannel promotion for the upcoming movie “Fantastic Four.” The Denny’s Instagram channel will be posting a series of exclusive clips for followers throughout the partnership.

Somerville, Mass. – Almost all (91%) of marketers either use or intend to use personalization for online customer interactions within the next year. According to a new survey from real-time personalization provider Evergage, nearly one in two marketers surveyed (49%) intends to increase their budgets for personalization in the year ahead, with 80% planning to increase them significantly (by more than 10%).

Jared is introducing an exciting luxury retail experience that aims to shake up the jewelry shopping category.

The retailer is opening its very first Le Vian by Jared store at the Roosevelt Field Mall in New Jersey. The store will be the only place in the world where shoppers can explore all of upscale brand Le Vian’s offerings: from jewelry and timepieces to handbags and scarves, with carefully curated in-store boutiques devoted to each category, all celebrating the attention to detail and innovative design for which the Le Vian brand is known.

Home furnishings retailer West Elm has named a new senior vice president of design for its retail, catalog and online channels.

The company says Johanna Uurasjarvi will lead the product design team and report to West Elm President Jim Brett.

Bringing more than 20 years of fashion design experience and a lifetime of passion for design and global craft, Uurasjarvi joins West Elm from the lifestyle brand, Anthropologie, where she was the executive creative director of product design.

A Walgreens store in San Francisco's Castro neighborhood is co-hosting its reopening with Hallmark on Tuesday, unveiling an updated Hallmark department tailored to the neighborhood’s LGBT population.

Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

Phoenix — Vestar announced the signing of Forever 21’s newest concept store, F21 red, at Tempe Marketplace, in Tempe, Ariz. The 1,000-sq.-ft. store, the first F21 in Arizona, will open this fall.

The F21 red brand will offer a larger merchandise selection and lower prices of the trendy fashion forward styles for young men and women than the typical Forever 21 store.

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," Matt Kistler, Walmart’s senior VP-consumer insights and analytics, said.

Walmart is most popular among people under 24, as well as every store but Target among 25- to 34-year-olds, according to InfoScout, a provider of shopper insights with a nationwide panel of more than 170,000 shoppers.

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.