Marketing Tactics

J.C. Penney continues to be a bright spot in the retail sector with impressive increases in same-store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz.

On Thursday, the retailer announced that same store sales grew 4.1 % for the fourth quarter ended Jan. 30. A combination of strong sales growth, accelerated gross margins and disciplined expense reduction resulted in full year adjusted EBITDA of $715 million, a $435 million increase.

One of the most exciting and rewarding things about being part of a tightly integrated national network of retail brokerages is the degree to which that network can serve as a resource unto itself. Fellow professionals from around the country and the world can engage in knowledge sharing about market-specific forces, industry observations and invaluable perspective about the changing face of the industry.

Most people do not get a paid holiday for “Leap Day,” Feb. 29.

Then again, most people do not work for online footwear and apparel retailer Zappos. Known for doing things a little differently, such as replacing the traditional bureaucratic management structure with decentralized “holacracy,” Zappos is taking a novel approach to Leap Day.

Chattanooga, Tenn. -- CBL & Associates Properties announced it will be partnership with Girls World Expo. Girls World Expo is an organization that produces one-day events that bring young women together with positive female role models and programming meant to empower girls and help them realize their potential. In 2016, the expo will make stops at 10 CBL centers across the country.

U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.

A diversified service offering that includes interior and exterior signage, lighting, specialty contracting and facilities maintenance gives ImageOne Industries an up-close look at the evolving retail scene. Chain Store Age spoke with ImageOne Industries president Jim Mikula about some of the trends the company is seeing.

What trends are you seeing in retail signage and graphics?

A new collection of five emojis created by Facebook gives users of the social media platform new ways to express themselves that could have huge implications for retailers.