Jared is introducing an exciting luxury retail experience that aims to shake up the jewelry shopping category.
The retailer is opening its very first Le Vian by Jared store at the Roosevelt Field Mall in New Jersey. The store will be the only place in the world where shoppers can explore all of upscale brand Le Vian’s offerings: from jewelry and timepieces to handbags and scarves, with carefully curated in-store boutiques devoted to each category, all celebrating the attention to detail and innovative design for which the Le Vian brand is known.
The LeVian family history in fine jewelry spans centuries, from ancient royalty to today's red carpet, and it has become one of the most popular brands available at Jared, the leading off-mall destination specialty retail jewelry chain in the U.S.
"Our guests have always been passionate about the Le Vian brand and we are excited to bring them even more of what they love along with exciting new options," said Ann-Marie Patton, divisional vice president of Jared. "The Le Vian by Jared retail concept is a celebration of everything that makes the Le Vian brand so unique and desired, while also offering the superior service guests have come to expect from Jared."
Le Vian by Jared features a full assortment of Le Vian designs from all of its fine jewelry and timepiece collections, including jewelry and timepieces with exclusive Chocolate Diamonds, many of which are unique to the store. Luxury and lifestyle accessories from Le Vian's debut collection will also premiere at this location, the first in the world to carry Le Vian Italian leather handbags and Italian crafted Pashminas and silk scarves.
"I am absolutely thrilled to be working with Jared to launch this exciting new store concept," said Eddie LeVian designer and chief executive officer of Le Vian Corp. "The LeVian family expertise and legendary attention to detail are revealed in our newest vision, luxury accessories with a jewelers' eye. Colors and innovative design concepts from our latest jewelry forecasts are reflected in each design resulting in a complementary, cohesive look – from jewelry to timepieces to handbags and scarves - for the woman of today."
Signet, which operates Le Vian by Jared and Jared The Galleria Of Jewelry, operates its approximately 3,600 stores.