Panera unveils omnichannel ad campaign

St. Louis —Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

The campaign's anthem spot will also appear on digital video platforms and in movie theaters this summer. Consumers will be able to interact with campaign content via social media and MyPanera, and the campaign will also be featured on the Panera website.

As part of its promotional efforts, Panera is opening its pantry to the public on Wednesday, June 17 at its Wooster Street store in New York. Panera's culinary, baking and nutrition teams will be on-hand to talk about Panera’s menu, while sampling 'clean' summer salads and sprouted grain rolls.