Marketing Tactics

Build-A-Bear is adding two new board members whose backgrounds should serve the company well as it moves forward with its transformation plan.

Build-A-Bear announced that Tim Kilpin and Sarah Personette have been appointed to the company’s board of directors.

Kilpin, 55, will serve as a member of the Audit Committee and as a member of the Compensation and Development Committee. Personette, 36, will serve as a member of the Compensation and Development Committee and as a member of the Nominating and Corporate Governance Committee.

One demographic in particular may want to break into a chorus of The Who’s “My Generation” when they use Pinterest.

New data from Pinterest shows that more than one in three of Pinterest’s 100 million global users are Millennials. With 75% of all content saved by Pinterest users coming from businesses, this reflects an opportunity to present brands and products to a Millennial-heavy audience.

Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.

Dillard’s says sales were particularly weak in the Southern states as the department store retailer reported a 35.6% drop in fourth quarter profit.

For the period ended Jan. 30, Dillard's had revenue of $2.07 billion for the fourth quarter, down from $2.1 billion during the same period a year ago. Net income was $130.5 million, or $3.17 per share, for the prior year fourth quarter. Same-store sales declined 2%. Net sales for the fourth quarter were $2.074 billion.

Macy’s says cold weather in January helped the retailer report a better than expected decrease in same store sales for the fourth quarter even as the company explores an expansion of its off-price and beauty formats.

For the period ended Jan. 30, same store sales fell 4.3%, slightly less than the 4.7% fall it had estimated. Total sales declined to $8.87 billion.

Closter, N.J. -- EDENS announced that Closter Plaza, located in Closter, New Jersey, will have a new lineup of stores that cater to foodies, fashionistas and families this spring. The openings will coincide with the center's long-anticipated revitalization by leading retail developer.

Atlanta-based The Home Depot reported record fourth-quarter and fiscal year results, as it emphasized "the interconnected customer experience" and rode a recovering U.S. housing market.

The company's fourth-quarter sales were a record $21.0 billion, up 9.5% from the same quarter last year. Net earnings for the three months were $1.5 billion, compared with $1.4 billion a year ago.

Comp-store sales for the fourth quarter were up 7.1%, and up 8.9% for U.S. stores.