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Foot Locker races to tell a story


Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.

The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

The winning film will air nationally during the television broadcast of the 2015 TCS New York City Marathon, and the winning filmmaker will receive a cash prize from MOFILM, plus an all-expenses paid trip to Los Angeles for the annual MOFILM Awards.

Filmmakers can submit up to a three-minute piece, celebrating runners from all walks of life, with shortened versions of 30 and 60 seconds. Deadline for submissions is Sept. 7. For more information, entrants should visit

"Last year's 'All Runners Welcome' campaign invited runners of all sizes, abilities and personalities to visit Foot Locker for a premium selection of running gear to meet their individual needs," said Stacy Cunningham, EVP marketing for Foot Locker. "This year, we're tapping filmmakers to help us find and tell the fascinating stories of the different types of inspiring runners out there, and demonstrate how running has positively impacted their lives."

Foot Locker and ASICS will select five finalists, whose 30-second teasers will air digitally on Foot Locker's YouTube page, and will be shared via the brand's social channels throughout the month of October. During the week leading up to the 2015 TCS New York City Marathon (Nov. 1), the creators of the three most-watched teasers will be invited to an exclusive screening event hosted by Foot Locker and ASICS to announce the winner.

"As an official partner of the TCS New York City Marathon, we are excited to team up with our friends at Foot Locker on another fantastic initiative to celebrate real runners from all walks of life," said Shannon Scott, ASICS America senior director of marketing. "Running is a sport that can be enjoyed by anyone, anywhere, at any age and any ability, and we can't wait to showcase the inspiring and unexpected stories we discover through this campaign."

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