Marketing Tactics

Eliminating the multiple nameplates under which Target operates various store types is Chairman and CEO Brian Cornell’s latest move to simplify the retailer’s operations and identity.

Chicago -- Positive economic, retail and consumer trends are setting the stage for a positive back-to-school season, according to consumer insights and location-based analytics provider ShopperTrak.

A new infographic from the company details key trends and also reveals the important role millennials will play in back-to-school shopping.  

New York -- Uniqlo, the fast-growing fast-fashion division of Japan’s Fast Retailing, is expanding its relationship with Disney Consumer Products. The retailer has even chosen a Disney property as the site of its first store in Florida.

Uniqlo on Monday announced a global collaboration with Disney Consumer Products to produce a new line called “Magic for All.”  In addition to new products, the collaboration will include pop-up displays, and in-store and online customer experiences.

Hangzhou, China – Alibaba is launching an omnichannel partnership with one of professional basketball’s biggest stars. Alibaba Holding Group Inc. and Kobe Inc., a newly formed company by NBA player Kobe Bryant, will collaborate with Chinese media company Sina to create a new social media platform.

Cincinnati - Macy’s and Bloomingdale’s are stepping up their efforts to get online goods delivered to shoppers faster than ever.
The department store company is expanding same-day delivery service to nine additional markets beginning this month. Both Macy’s and Bloomingdale’s are partnering with third-party delivery service Deliv to offer same-day delivery on products purchased online at macys.com, Bloomingdales.com, and on both brands’ mobile-enabled websites.

Cincinnati – A redesign has upped the customer experience and increased sales at casual-dining chain Pollo Tropical.

The 120-plus-unit, Caribbean-themed casual-dining chain, part of Fiesta Restaurant Group, recently underwent a store redesign as part of a national growth strategy and repositioning, with the efforts led by FRCH Design Worldwide.

Yahoo! Inc. is trying to expand its digital content and advertising business by acquiring a fashion website that allow shoppers to put together sets of clothes and accessories, and then buy them.

Fast fashion retailer Uniqlo is expanding its collection of Disney apparel and taking its partnership with Disney to a whole new level with a planned flagship store at Disney World.

The fast growing Japanese retailer will open a store in Lake Buena Vista, Fla., in the spring. It will be the retailer's first store in the southeastern U.S. Uniqlo already has 42 stores in the U.S. and plans to open more stores this year.

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New York -- Another retailer is going from clicks to bricks.

Minneapolis -- Best Buy is moving further ahead in its quest to make shopping across platforms as easy as possible for consumers.

The retailer, in partnership with American Express, has integrated new technology that allows Amex card members enrolled in the Amex Membership Rewards program to use their points for online purchases on BestBuy.com.