Marketing Tactics

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

Pittsburgh – Who said women don’t like sports? Dick’s Sporting Goods certainly never said so.

Dick’s is launching Chelsea Collective, a specialty women's fitness and lifestyle boutique. The first two Chelsea Collective locations will open in August 2015 in Tysons Corner, Virginia at Tysons Corner Center and Pittsburgh at Ross Park Mall.

Saks Fifth Avenue is putting its best foot forward in a hot category.

The retailer plans to open its first-ever stand-alone 10022-SHOE store in Greenwich, Conn. Expected to open in fall 2016, the new 14,000 square-foot location at 20 East Elm Street will be dedicated to women’s footwear and will be just a short distance from the existing Saks Fifth Avenue location in downtown Greenwich.

On the heels of Amazon's Prime Day promotion, Walmart.com is kicking off hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.

According to Walmart, traffic to Walmart.com doubles in the four days from July 31 to Aug. 3 as customers turn their attention from the pool back to school. So Walmart is kicking off Back to Class Cyber Days online and on its mobile app, featuring 30% more Rollbacks and hundreds of exclusive discounts.

The power of Bass Pro Shops’ brand of retail was evident at the company’s newest store opening this week as shoppers were undeterred by a massive traffic jam and a lack of parking, which forced some grand opening attendees to walk nearly a mile for a look inside.

For the shoppers who did make it to the store before the doors swung open at 6:30 p.m., onlookers were treated to a host of celebrity appearances on a stage erected in the front parking lot, including:

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Facebook is preparing to make a change on Instagram that will have a big impact on social shopping and retailers.

New York -- The big spenders are at Costco.

People spent 149% more at Costco than at other retailers, according to mobile-location firm Placed, which linked store spending to tracked locations. Best Buy BJs, Sam's Club and Ikea also ranked high, Advertising Age reported.

Cincinnati -- The Kroger Co.’s first female corporate officer is retiring.

The Kroger Co. announced that group VP for corporate affairs Lynn Marmer plans to retire in early 2016, after 18 years with the company.

"Lynn has been a trusted counselor and advisor to three CEOs during a period of significant change in food retail," said Rodney McMullen, Kroger's chairman and CEO. We wish her and her family all the best in retirement."

Boston – Massachusetts will have a tax holiday the weekend of Aug. 15-16, if the International Council of Shopping Centers (ICSC) has anything to say about it. The ICSC has sent a letter to Massachusetts Gov. Charlie Baker asking him to sign the sales tax holiday legislation currently on his desk.