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Japanese retail powerhouse and U.S. entertainment giant: Perfect together

8/3/2015

New York -- Uniqlo, the fast-growing fast-fashion division of Japan’s Fast Retailing, is expanding its relationship with Disney Consumer Products. The retailer has even chosen a Disney property as the site of its first store in Florida.



Uniqlo on Monday announced a global collaboration with Disney Consumer Products to produce a new line called “Magic for All.” In addition to new products, the collaboration will include pop-up displays, and in-store and online customer experiences.



As part of the collaboration, Uniqlo will open its first-ever store in the U.S. southeast, at the new Disney Springs retail and dining destination in Lake Buena Vista, Florida. Scheduled to open in spring 2016, the flagship will house the new Magic for All assortment in a setting that “captures the fantasy and magic of Disney,” according to Uniqlo.



The line will also be featured prominently in Uniqlo’s flagship in Shangahi, where it will take over the entire fifth floor.



Uniqlo’s relationship with Disney dates back to 2009, when the company launched a collection of T-shirts featuring Mickey Mouse and Minnie Mouse. The new deal calls for an expanded product line up that ranges from down, fleece, and flannel shirts to umbrellas, plush toys, and other offerings featuring Mickey and Minnie and expanding to include characters from Frozen, Star Wars, Toy Story, and the Avengers.



“We want to help everyone's dreams come true," said Tadashi Yanai, chairman, president and CEO of Fast Retailing Co., Ltd. "I am thrilled at this opportunity to collaborate with Disney Consumer Products to lead the way in retail innovation.”


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