Marketing Tactics

Overstock.com has come up with an exclusive back to school offer designed to appeal to teachers.

The retailer is offering free Club O loyalty program memberships to teachers of all grade levels. With every purchase on Overstock.com, Club O members receive free shipping and a minimum of 5% back in Club O Rewards Dollars to spend on the online shopping website.

Victoria's Secret has a new cadre of Angels to celebrate the launch of two new lingerie collections.

In an ongoing effort to refresh its selection of on-trend food products, Sam's Club is once again expanding its offering when it comes to organics.

Ahold USA has become the first major grocery retailer to join an initiative requiring Florida tomato suppliers to increase farmworker pay and protect workers from forced labor and sexual assault.

The Coalition of Immokalee Workers announced Wednesday that Ahold USA is America's first major grocer to join the group's Fair Food Program. Ahold USA is the parent company of Stop & Shop, Giant Foods of Landover, Giant Foods of Carlisle, Martin's and online grocer Peapod.

As shoppers get ready to slip back into their jeans for the upcoming fall and back-to-school seasons, it makes sense that Target has given its denim assortment a big refresh.

Target’s team of designers went to work to completely overhaul the retailer's denim assortment. The result? New styles and revamped fits, fabrics and finishes — comparable to what you’d find at a high-end department store — all for $30 or less. 

A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

Whole Foods Market Inc. says it is taking the right steps to position itself for the long term and sees demand for more than 1,200 stores in the United States despite reporting a lackluster increase in same store sales for the third quarter.  

The health foods grocery retailer posted a same store sales increase of just 1.3% for third quarter ended July 5. Analysts had expected a 3% increase. The company did report  earnings of 43 cents per share on $3.63 billion in revenue. Total sales increased 8% to a record $3.6 billion.

The push vs. pull debate has now crossed into mobile marketing and, similar to discussions regarding email marketing and other online initiatives, each approach offers pros and cons. And, as with most debates, a healthy balance is usually the best bet.

Some liken push marketing to spam as consumers often experience unexpected or too many promotional offers via smartphone either through a browser or native app. But when you are in the market for whatever message or offer is pushed, the promotion becomes relevant and pulls you in.

New York – Although overall back-to-school shopping is starting later in 2015 than the prior year, online back-to-school shoppers are getting an earlier start than their brick-and-mortar counterparts. According to a new trend report on back-to-school shopping from Internet marketing agency PM Digital, 30% of online shoppers will start buying back-to-school items at least two months before school starts, compared to 22% of overall shoppers.

Woodland Hills, Calif. – A good politician knows to focus locally, and increasingly retailers are following that lead. In that spirit BrightStreet Ventures, the technology affiliate of shopping center developer NewMark Merrill Companies, has launched BlueList, a real-time mobile offers service for local merchants and nearby consumers.