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ShopperTrak: Back-to-school trends and insights


Chicago -- Positive economic, retail and consumer trends are setting the stage for a positive back-to-school season, according to consumer insights and location-based analytics provider ShopperTrak.

A new infographic from the company details key trends and also reveals the important role millennials will play in back-to-school shopping.

ShopperTrak also offers these tips on how retailers can capitalize on the back-to-school season:

• Review data on historical back-to-school visits, benchmarks and trends. Staff­ up during days/hours when visits are expected to peak and adjust in real-time. Pay close attention to local school start dates to meet local market demand.

• Create a seamless online to on­line experience. A more relevant and tailored experience will lead to loyal and valuable customers. Engage via mobile to drive visits, and ensure in-store inventory reflects what is online.

• Prepare staff to provide a more personalized experience in the store. Ensure that associates are informed on campaigns and promotions and are ready to turn browsers into buyers.

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