ModCloth makes the leap

New York -- Another retailer is going from clicks to bricks.

Online apparel retailer ModCloth, best known for its retro-inspired indie fashions, has opened its first physical store, albeit a temporary one, near its headquarters in San Francisco’s Union Square.



Called Fit Shop, the 2,250-sq.-ft. space is serving as a test for permanent stores, and also as a showcase for the company’s first-ever house label, ModCloth. The pop-up features more than 100 styles of apparel in various sizes. Goods are available for in-store try on, and then can be ordered online, with the help of staffers, with free two-day shipment to the customer’s home.



The changes come under new leadership. In January, Matt Kaness, formerly chief strategy officer for Urban Outfitters Inc., joined ModCloth as CEO after co-founder Eric Koger stepped down. (Koger’s wife and ModCloth co-founder, Susan Koger, remains chief creative officer.)