Marketing Tactics

Specialty home furnishings Bed, Bath & Beyond Inc. is expanding its omnichannel credit and CRM offerings with help from marketing and loyalty solutions provider Alliance Data Systems Corp.

Bed Bath & Beyond has signed a new long-term agreement to create a co-brand credit card program. Alliance Data will develop a tailored marketing strategy for the retailer and each of its concepts, utilizing its data-driven lifecycle marketing approach.

Sephora is taking the next step in social commerce.

According to Mobile Commerce Daily, the specialty beauty chain is enabling customers to make purchases from products featured on its Snapchat feed via the ShopStyle mobile app.

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Anyone who is a dad, or sells products dads like, may be in for a happy Father’s Day.

According to a new survey from the National Retail Federation (NRF) and Prosper Insight and Analytics, consumers say they will spend more than ever on Father’s Day in 2016 (Sunday, June 19). Shoppers are expected to spend an average $125.92 for the holiday, up 9% from the prior year’s $115.57. Total spending is expected to reach $14.3 billion, the highest in the survey’s 13-year history but still below the 2016 Mother’s Day total of $21.4 billion.

The expansion of online fulfillment availability is giving retailers new avenues for selling goods via the Internet.

The latest example of how non-traditional e-commerce opportunities are popping up is a just-launched partnership between Food Network and Instacart. The lifestyle network/website does directly sell a variety of cooking-related products and utensils online, but until now has not been involved in the sale of food items.

Image Courtesy: news.nike.com

It seems safe to say the novelty of shopping online has worn off.

According to a new study examining the online shopping and purchase habits of the U.S. population from e-commerce platform BigCommerce, 96% of Americans are shopping online. E-commerce customers spend an average of five hours per week making online purchases and allocate an average of 36% of their shopping budgets to e-commerce.

Respondents ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.

Watch out Target — Walmart is also looking to reinvent its store experience.
 
Walmart is testing an array of new initiatives, from sleeker fixtures and signs to a cool BBQ eatery to a giant kiosk for online order pick-up — at a new store in Arkansas, according to TheStreet.
 

Signet Jewelers Ltd., whose store banners include Kay Jewelers and Zales, issued a strong rebuttal against charges that its stores swapped customers’ gems for lesser-quality stones while they were in for service.   The controversy started with an article by BuzzFeed about a Maryland woman who said her engagement ring — purchased at a Kay Jewelers store — had its diamond swapped out for a lower-quality manmade stone while in for service. The story quickly went viral on social media.