Marketing Tactics

Target has become one of the largest retailers to enhance the in-store shopping experience while simultaneously bridging its physical and online experiences with new technology. 

Currency fluctuations and promotional costs led Etsy.com to report another lackluster quarter of financial results, as the retailer warned more trouble may lie ahead.

The New York-based e-commerce site for handmade and vintage goods blamed currency headwinds and marketing expenses for a loss of $6.35 million in the second quarter ended June 30. That was wider than the $3.15 million reported a year earlier. Sales rose 44% from a year ago to $61.4 million, matching the sales growth from three months prior.

Outdoor wear retailer Patagonia is trying to revolutionize the way denim is manufactured, sold and worn with a new collection.

Patagonia's new denim collection is made with environmentally friendly dye, Fair Trade Certified sewing practices, and 100% organic cotton grown without pesticides, herbicides, or synthetic fertilizers.

Fast-growing Kriser's Natural Pet store is expanding in the Chicago area as the retailer looks to leverage what has become a $58 billion industry.

Kriser's is bringing the natural pet movement to the west suburbs of Chicago with a grand opening in Naperville on Aug. 15-16, at 8 W. Gartner Rd., in the Naperville Plaza, across from Trader Joe's. A second grand opening will take place in Northbrook on Aug. 29-30, at the new North Shore 770 mixed-use complex, at 780 Skokie Blvd. alongside the new Mariano's.

Kroger and Eckrich came together with a special guest this week to honor -- and surprise -- a U.S. veteran.

The retailer and Eckrich hosted NASCAR driver Aric Almirola at Kroger headquarters to give medically retired Army Specialist John Dietz and his family one year of free groceries at Kroger.

New York -- Uniqlo is coming to Boston.

The Japanese fast-fashion retailer will open its first permanent store in the city, a two-level, 12,000-sq.-ft. flagship in Faneuil Hall Marketplace in October.

In a nod to its surroundings, the store will feature heavy earth tones, wood, and brick with the original walls of the structure exposed. Open ceilings will highlight the building’s original wood trusses.

Chicago -- Some shopping centers are getting dog friendly.

In response to consumer demand for dog-friendly retail centers, nearly 30 JLL-managed properties are now encouraging shoppers to bring their canine companions to the mall for themed events from 5 p.m. to 8 p.m. each Wednesday in August.

The newly launched Dog Days program will test the markets’ receptiveness to a dog-friendly shopping experience with four themed nights at participating centers:

Denver – Whatever the cool kids (and their families) are doing this summer, back-to-school shopping does not appear to be on the agenda.

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop.

In 2014, the data showed 36% of shoppers would not be shopping back-to-school, and this year the study is showing a 7% increase in those not shopping for back-to-school.

“Now Trending” is a new exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

In recent years, a very old practice has gotten some new attention: design is once again ascendant in the world of commercial development.

While design never went away, of course, the degree to which great design is being prioritized, cultivated and integrated into the development of memorable spaces and places is noteworthy.

Toys"R"Us is headed to a galaxy far, far away with its next promotion.