Marketing Tactics

Fremont, Calif. – The Men’s Wearhouse Inc. likes the way its second quarter earnings look — even if its Jos. A. Bank unit continues to struggle.

Net earnings almost quadrupled to $47.8 million from $12.3 million, beating Wall Street estimates.

New York – What’s in a name? When that name is Tiffany, as Costco discovered, potentially some hefty financial penalties.

Federal judge Laura Taylor Swain has ruled in favor of Tiffany & Co. in a suit the luxury retailer initially brought against Costco Wholesale Corp. in February 2013. The civil suit sought damages for what Tiffany said were fake “Tiffany” engagement rings Costco sold at one of its stores in Huntington Beach, California.

Shoppers who are out of pet food won't have to go very far for a refill, if PetSmart's new partnership with Google has any say about it.

The retailer announced it has teamed with Google Express to provide overnight service in Chicagoland and a five-state Midwest region (120-mile radius from Chicago) in Illinois, Indiana, Wisconsin, Michigan and Ohio serving 25 million people.

A former New York NFL star is bringing his unique sense of fashion to the men's department at JCPenney.

The retailer says it is teaming up with former N.Y. Giant and current ABC talk show host Michael Strahan (seen above with co-host Kelly Ripa) on the Collection by Michael Strahan, an exclusive brand of men's tailored clothing, dress shirts, neckwear and accessories now available in over 200 JCPenney stores and at jcpenney.com. 

Starbucks Coffee Company's first store in Panama is located in Panama City, in the Street Mall shopping center. With a 28-ft. high ceiling, the focal point of the 3,304-sq.-ft. store is a one-of-a-kind custom made hanging mobile, designed to represent the Geisha coffee plant, which signifies the birth of the coffee industry in Panama.

San Jose, Calif. – The nation’s largest online marketplace is celebrating its 20th anniversary, and it’s marking the occasion with a special shopping event — and a traveling Airstream trailer.

Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

Philadelphia – Five Below is opening its largest location to date, in its home city of Philadelphia.
 
The extreme-value retailer, which targets tweens and teens with goods priced at $5 or less, will open a two-story, 13,000-sq.-ft. store next to its headquarters on Thursday, Sept. 10.

It’s a commonly held belief among retailers that their most valuable customer is the one that is a brand advocate, has the loyalty card, and makes purchases on a regular basis. But there is a problem with that assumption.

While the patterns of behavior from your most loyal customer can show you what is working, they can’t tell you anything about what isn’t working -- or how to fix it. In truth, a retailer’s most valuable customer is the one that comes into your store, browses, but then leaves before buying.

Kohl’s is looking to get a leg up on the competition this holiday season with an early lineup of the hottest toys this December.

The retailer’s top toys for the holiday season include an exclusive assortment from Star Wars and trusted national brands, including Barbie, Fisher-Price and Melissa & Doug.