Wish lists go omnichannel
Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.
Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.
The list of 36 toys, including a curated “Fabulous 15” sub-listing, selected by Toys “R” Us experts is available in-store, online and via social media. Parents and kids can also share favorite items from the list on Facebook, Twitter, YouTube, Instagram and Pinterest. In addition, Toys “R” Us will share more details on items from the list and offer consultation from toy experts via Facebook and Twitter.