Marketing Tactics

Best Buy has opened a pop-up dedicated to smart technology products for the home in the rotunda of the nation’s largest mall.   

Back to school sales appear to be rebounding this year after experiencing sluggish growth over the past three years (2013-2015).   That’s according to First Data’s Back-to-school SpendTrend report, which is based on aggregate same store sales activity in the First Data point-of-sale network.   Some of the most significant findings include:  

PetSmart is reaching out to help pets stranded by the Louisiana floods   The chain and its charitable nonprofit arm, PetSmart Charities, are coming to the aid of hundreds of animals left homeless by the Louisiana floods, which is being called the worst natural disaster to hit the United States since Hurricane Sandy.  

Back in January, Dick’s Sporting Goods launched Team Sports HQ in an effort to capture the nation’s lucrative youth sports league business. Today the company announced the purchase of the tech to get it there.  

Photo: Marko Kokic, Red Cross   As the national media continues to largely ignore Louisiana’s cries for help after 6.9 trillion gallons of rain pummeled the southern part of the state between Aug. 8 and Aug. 14, retailers such as Target Corp. have answered the call.  

Dollar General is moving into North Dakota, announcing that it has begun construction on five new stores in the state. This gives the discount retailer a footprint in 44 states after having established operations in Maine, Oregon, and Rhode Island in 2015.   The initial North Dakota locations will be in Ellendale, Gwinner, Hankinson, Hillsboro, and Oakes. They’re being built in the chain’s standard 9,100-sq.-ft. format.  

Cole Haan has opened a global flagship at the just-opened Westfield World Trade Center in lower Manhattan. And the retailer is making it easy for shoppers to get there by linking up with Uber.