Marketing Tactics

Consumers cooled their spending in July.    Retail sales were flat in July, in line with a revised 0.8% gain in June, according to figures released Friday by the Commerce Department. The report ended three straight months of monthly gains.     Sales in July rose 2.3% from a year ago. Excluding automobiles and parts sales, sales fell 0.3% in July — the weakest reading since January, after a 0.9% gain in the prior month.     

Target Corp. has brought its new flexible-format store model to Chicago’s Lincoln Park North.   The 33,000-sq.-ft. store, which features Target’s first Freshii café, has been carefully curated for the neighborhood, and includes home items sized for condos and small space living and artwork that reflects the local culture and community. The creative force behind the bold art installations was hometown artist Cody Hudson and his team at Struggle Inc.  

Back-to-school promotions seems to start earlier and earlier each year. But most consumers aren’t buying the pitch.      That’s one of the findings of a new report by A.T. Kearney in which the majority of consumers surveyed said they planned to do most of their BTS shopping in August and September. (Only 4% of shoppers did any of their shopping as early as July 4.) And in another nod to the "old school" shopper, the study suggests that brick-and-mortar will still make or break back-to-school sales.

Nordstrom Inc. is enhancing the rewards it offers customers via its loyalty program.    The retailer partnered with Aimia Inc., a data-driven marketing and loyalty analytics company, to expand the Nordstrom Rewards loyalty program.   The expanded program launched in Nordstrom stores in the U.S., Canada, and Puerto Rico, and on Nordstrom.com in May 2016. In the first three months, Nordstrom has enrolled approximately 1.7 million new members.  

Online and catalog retailer Garnet Hill is taking a curated collection of its aspirationally styled home and apparel goods on the road with a mobile pop-up boutique.   The experience, created from a converted shipping container, resembles a natural home environment – except that it's shop-able. The mobile pop-up will launch at Garnet Hill headquarters in Franconia, New Hampshire, moving south through New Hampshire, and completing its summer tour in New York City.    

Weis Markets on Thursday announced it has upgraded its Weis Reward Points Program to include the option of a 5% discount when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. The discount can be redeemed on a customer’s future order.  

Bayer Properties’ plan for drawing shoppers to its new $156 million mixed-use development in Lexington, Kentucky, could be one that catches on in other rural regions: Recruit retail tenants that are not new to the universe, but new to the state.   So when it opens next spring, the retail roster at The Summit at Fritz Farm will include Bonobos, Cos Bar, Shake Shack, J. McLaughlin, Brooks Brothers, and — just signed this week — Marine Layer.  

Walmart, along with organizations around the world, has teamed up with personal care brand Always to contribute to the goal of keeping girls in sports with a new campaign.   The Always #LikeAGirl – Keep Playing program will partner with UN Women to help girls build and maintain their confidence through sports. In the U.S., Always will support Girls on the Run programs and work with Walmart to help keep girls in sports.