Marketing Tactics

The Cato Corp. reported sales of $61.2 million for the four weeks ended July 30, down 8% from the same period a year ago.     Same-store sales for the month were down 10% from the prior year.   On a quarterly basis, Cato sales for the second quarter fell 5% to $236.7 million, compared to $249.2 million a year ago. Second quarter same-store sales were down 6% from the prior year.  

After eight years leading public relations efforts at the International Council of Shopping Centers, Jesse Tron is departing from the association to set up a communications practice at The Dealey Group, a full-service agency.   “We couldn’t support our clients’ demand for PR services, and that was something we wanted to change,” explained CEO JoAnn Dealey in announcing Tron’s appointment.  

Tuesday Morning is showing off its updated prototype at two locations.   The chain’s expanded store at Preston Shopping Center, Dallas, and new store at Parker Central Shopping Center, in Plano, feature new fixtures, flooring, improved lighting and a redesigned store layout that makes it easier for customers to shop. The format also includes an expanded assortment of goods.  

Sony is set to open a store in Manhattan that will highlight new products and technologies, and host consumer events, film screenings and music performances.

Papa John’s is the most recognized brand among fans of the National Football League and the chain intends to keep it that way, announcing it had renewed its multiyear deal as the official pizza sponsor of the NFL and the Super Bowl.   In that regard, Papa John’s is permitted to use NFL logos in its advertising and conduct integrated marketing campaigns involving the NFL Kickoff event and the Pro Bowl in addition to the Super Bowl.   

Jo-Ann Fabric and Crafts’ foray into mobile rebates is part of the 850-store chain’s strategy for reaching millennials. The retailer has partnered mobile shopping app provider Ibotta to offer cash-back rebates on in-store purchases, something Jo-Ann’s feels will build loyalty among the millennial set.   The multi-year partnership will provide users with special offers and cash-back options at any one of Jo-Ann Stores retail locations.  

Ninety-three percent of consumers are starting their back-to-school shopping before classes begin and receipts promise to be strong for stores.   Three-quarters of the 2,000 shoppers surveyed by JLL recently said they planned to spend between $100 and $500 on school purchases, and most of those transactions figure to take place at brick-and-mortar locations. Only 19% said they’d buy supplies online and just 25% figured to look to the Web for apparel.  

When it comes to back-to-school shopping, kids have all the power – and they strongly prefer shopping in-store. A recent study by Citi Retail Services revealed that kids wield extraordinary power over back-to-school purchase decisions, and those decisions include shopping for goods in physical stores.