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Marketing Tactics

  • Teen apparel retailer to unveil new store prototype

    It’s no secret that Abercrombie & Fitch has been developing a new prototype.   The chain will unveil its new look early next year, at Polaris Fashion Place, in Columbus, Ohio. The store will herald a new direction for the brand with a new aesthetic and updated merchandise selections. It will be situated on the lower level near Madewell.     Abercrombie has already introduced a new look for its Hollister store brand.  

  • Sony Square NYC, New York City

    A curated selection of Sony entertainment products and technologies — some of which are still in the prototype stage — are on display at the new Sony Square NYC.    Located in the company's New York City headquarters on Madison Avenue, the 2,400-sq.-ft. store also will host consumer events, including photography classes, exclusive movie screenings and invitation-only performances by Sony Music artists.  

  • PetSmart takes in-store music to a whole new level

    In-store background music isn’t just for the enjoyment of customers and associates anymore.   PetSmart has selected Mood Media to take the audio experience to a whole new level with customized music designed to appeal not only to shoppers but also their four-legged friends.  

  • Meijer launches Simply Give fall campaign

    Meijer is kicking off the fall campaign of its signature hunger relief program, Simply Give, across its six-state footprint in an effort to help local food pantry partners restock their shelves.

  • The pause that refreshes ... at Disney Springs

    Another high-profile retail attraction has opened at Disney Springs, Walt Disney World Resort, Lake Buena Vista, Florida.   The Coca-Cola store is designed to offer customers an immersive brand experience. Modeled after a 1920s Coca-Cola bottling plant, the store celebrates the history of the brand, starting on the exterior where the glass-accented entry pays tribute to the iconic Coke green glass bottle.    

  • French lifestyle brand to raise U.S. profile with renovated stores, new locations

    The brand known the world over for its iconic crocodile logo has a new retail strategy.   In a move to enhance its brand in the United States, Lacoste is renovating high-profile locations and opening more impactful, larger-format retail stores in the its key U.S. markets, which include New York, south Florida and southern California.   

  • Uniqlo renovating ‘milestone’ store

    Uniqlo is in the final stages of an extensive makeover of its first-ever store in New York City.      Located in Manhattan’s Soho neighborhood, the 10-year-old, 36,000-sq.-ft. store is being redone to the theme of "a new Tokyo in Soho." Scheduled to unveil its new look on Sept. 2, the store was the chain’s first global flagship. Hiroshi Taki, Uniqlo U.S.A. CEO, described it as “an important milestone in the company's plans to expand internationally.”  

  • NewMark Merrill completes Colorado ‘lifestyle center’

    The first phase of NewMark Merrill’s redevelopment of the Village at the Peaks in Longmont, Colorado — a 500,000-sq.-ft. lifestyle center — has been completed.   The company purchased the 50% vacant Twin Peaks Mall in 2012 for $8.5 million and has since pumped $90 million into construction of the new project in a private partnership with the city of Longmont that included a $32 million public bond.  
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