Macy's toasts Hispanic heritage with Latino stars

As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

Macy’s says it will bring togetherMario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latinoinfluyentes to share their inspiring stories with customers in live candid conversations.

"Macy’s stand on diversity and inclusion is a clear reflection of the rich cultures we serve in our marketplace. Macy’s is committed to honoring and recognizing the significant contributions Hispanics have made in entertainment, music and beauty through this campaign,” said Dineen Garcia, Macy’s vice president of Diversity Strategies. “Diversity is at the heart of our business and we look forward to celebrating these achievements with our Hispanic Heritage Month events from coast-to-coast.”

Macy’s Hispanic Heritage Month events will take place at stores across the country including Chicago, Miami, Los Angeles, Santa Clara, New York City, and Houston. Customers will have the opportunity to be part of a casual conversation with the Latino influencers about their cultural heritage and the role it has played in their lifestyles and careers.

“I’m grateful to Macy’s for recognizing the significance of Hispanic culture in America, and for providing an opportunity for me to share the importance my family and my heritage have played in my life,” said Lopez, who is first generation Mexican-American. “I am proud of my culture and always hope to be a positive influence for others.”