Marketing Tactics

Sears still can't stop sales skid
Sears Holdings Corp. is doing a much better job at cutting costs than at stopping its sales decline.
Lands' End still trying to turn itself around
The CEO of Lands End says the challenging retail environment and unseasonably warm weather did not help the company's turnaround plan in the third quarter.

The online apparel retailer said that for the period ended Oct. 31, net revenue was $334.4 million, compared to $373.1 million in the third quarter last year. Net income was $10.7 million, compared to $18 million in the third quarter last year.

Study: Black Friday, Cyber Monday discounts minimal, fleeting on most popular sites

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

Amazon, Walmart, Target, and Jet did not heavily discount most popular products and prices actually increased in key categories after Black Friday, cementing a perception that the two celebrated shopping days are waning in importance, according to research from Boomerang Commerce, which aggregated and analyzed online price discounts and price perception for 1,000 popular products sold by Walmart, Target, Amazon and Jet.
Discounts few and far between on big retail weekend

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.
Survey: Retailers hiring more experienced holiday help

Retailers are paying more and offering more incentives to secure experienced in-store help to increase sales.
ShopperTrak: In-store sales decline need to be viewed in context

In-store sales declines over Black Friday weekend had many analysts buzzing about the future of brick and mortar. But an expert in store traffic cautioned that the declines should be taken with a grain of salt.

“It’s important to view the decrease in context,” said Bill Martin, founder, ShopperTrak.

Martin noted that where are several contributing factors, including fewer available store hours on Thanksgiving Day and a later Hanukah that is anticipated to push sales into December.
Report: What retailer dominated social media on Cyber Monday?

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.
Munchies on demand with 7-Eleven’s new college delivery service

7-Eleven is teaming up with a San Francisco start-up to launch an on-demand delivery service at select colleges.

The convenience store giant has partnered with Tapingo, a mobile commerce application for college campuses, to launch on-demand delivery of 7-Eleven products in the college market.
Weis Markets seeks to boost marketing, supply chain efficiency

InnerWorkings on Tuesday entered an exclusive partnership to enhance the marketing supply chain of Weis Markets.
Cyber Monday spending hits all-time high

Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.
Kohl’s has a heck of a week

With all the attention focused on generally strong online holiday sales during “Cyber Week” (Nov. 23-29), it may be instructive to look at the experience of one major retailer.

Kohl’s has released an infographic summarizing what so far is a successful digital holiday shopping season. Among the facts and figures Kohl’s has released about the performance of Kohls.com during Cyber Week:
Study details shopping habits of millennials

Millennials shop differently than their parents, but when it comes to the end result, they are looking for the same thing: a great deal.

According to the Blackhawk Engagement Solutions’ “Millennials Disrupt Shopping” report, based on two separate surveys of 500 millennial consumers each, smartphones are a dominant method of connection to the web for millennials, with 89% using them to connect to the Internet. This compares to 75% using laptops, 45% using tablets and 37% using desktop computers.