Marketing Tactics

Town administrators in Newnan, Georgia, have proposed offering incentives to owners of local shopping centers to re-invigorate them.   Municipal staff this week invited a group of community leaders to brainstorm about what could be done with the number of dilapidated centers in Newnan. Obstacles preventing owners from re-investing, the group said, included lack of cash flow, fear of selling due to capital gains taxes, and a reluctance to invest until neighboring properties improved.   

A Florida-based supermarket company tops J.D. Power’s 2016 U.S. Pharmacy Study.   Publix Pharmacy, the in-store pharmacy at Publix Super Markets, came out on top in the J.D. Power report, a customer satisfaction benchmark study that provides pharmacy-specific performance comparisons among brick-and-mortar pharmacies.  

While mobile commerce flexed its muscle during Cyber Week, desktop shoppers keep representing this holiday season — and in a strong way.  

Holiday 2016 is proving to be both an opportunity and a challenge for retailers, as they’re faced with catering to the behaviors and preferences of multiple generations of shoppers. It’s becoming increasingly clear that Generation Z (children ages 10-17) consumers have a significant and growing influence on household spending. And as a result, new trends are emerging this holiday season, including the record mobile app purchases we saw on Black Friday/Thanksgiving weekend.  

The first standalone store dedicated to actress Sarah Jessica Parker’s branded collection of shoes and accessories.    

An unknown donor brought holiday cheer to some Walmart customers in Pennsylvania.     A mystery person under the name "Santa B" paid off $46,265.59 in layaway items at Walmart’s store in Everett, Pennsylvania, CNBC reported. The amount covered the balances on 149 layaway accounts.    

Consumers’ demand for stylish workout wear no shows on slowing down.        Lululemon Athletica Inc.’s sales rose 13% to $544.4 million, surpassing Wall Street estimates.   Total comparable sales, which includes comparable store sales and direct to consumer, increased by 7%. Same-store sales rose 4%.      Profit in the quarter was 47 cents a share, excluding some items. Analysts estimated 43 cents on average.    

Dunkin’ Donuts is expanding its footprint in Texas.    The chain signed multi-unit store development agreements with four existing franchise groups to develop approximately 65 new restaurants in Dallas-Fort Worth and the surrounding area.     The new restaurants will include several multi-brand locations with sister brand Baskin-Robbins, the world's largest chain of ice cream specialty shops.