Marketing Tactics

Sears is taking the saying, “it is better to give than to receive” to heart.   Coinciding with its “Season of Wishes” holiday campaign, the department store chain is rewarding shoppers at Sears Hometown and outlet stores who donate $5 to Make-A-Wish with a “Very Merry Santa Sale” pass for an extra discount between Dec. 15 and Dec. 24.   

A mixed bag of activity for the second week of December indicates that weekends — and perfectly timed promotions — will make or break the remainder of holiday e-commerce sales.  

A mall owner in Springfield, Missouri, has asked the town council to declare the area surrounding his site blighted and charge a tax to go towards improvements to his property.   Curtis Jared told town administrators that sprucing up his Brentwood Shopping Center would create more jobs and tax revenue, according to local radio station KTTS. He wants them to form a community improvement district allowing a one-cent increase in the local sales tax.  

Move over Sephora, fast-growing Ulta Beauty is about to give you some competition.   Ulta will open its first-ever outpost in Manhattan, on the city’s tony Upper East Side.     The retailer leased a 12,000-sq.ft. space on the ground floor of 184 E. 86th St., Commercial Observer reported, with Cushman & Wakefield brokering the deal with Ulta. A Sephora is located on the same block.   

The City of Brotherly Love is having a love affair with retail.    A new report from Philadelphia’s City Center District reveals that 45 national retailers have helped fuel a $1 billion investment in city real estate during the last five years.  

Retailers continue to launch digital deals this holiday season to snag new customers — but these efforts come at a price.    Retailers’ promotional offers are eclipsing 2015 efforts. Customer orders using a promotion are up 34% versus 2015, and up 52% over the holiday season (Nov. 1-Dec. 5) versus 2015 in North America.     

The countdown is on.    With 12 shopping days left before Christmas, holiday shoppers mean business. They have their shopping lists in hand, devices are charged, and they want their desired merchandise in their hands — fast. And with Adobe reporting that 5% of customers drive 35% of revenue, retailers would be foolish not to deliver.   

Barnes & Noble is set to open its third location featuring the bookseller’s new concept, which combines a bookstore with  a full-service restaurant and table service.   The new store,  at the Palladio of Broadstone in Folsom, California, features a 2,600-sq.-ft. Barnes & Noble Kitchen that has seating for 140, reported the Sacramento Bee.