Marketing Tactics

Shoppers frustrated by an inability to find trendy ethnic clothing will soon been able to access all manner of African inspired apparel via a new platform designed to connect buyers and sellers.

Scheduled to launch April 11, Boutique Africaine will serve as an online marketplace for ethnic clothing, accessories, and home and living items – and serve as yet another reminder of how the Internet enables the creation of new retail business models to serve the perceived unmet needs of niche consumer segments.

Macy's has partnered with one of the hottest online retailers to open a pop-up shop of handmade wares at its legendary store in Manhattan.

A team of buyers from Macy's hand-selected more than 50 products from eight designers for the new Etsy Shop at Macy's in Herald Square. The assortment features stationery, jewelry and homewares, and also includes five unique items designed exclusively for Macy’s from Sol del Sur, Meera Lee Patel, and Modern Mud.

Google is finally shutting down efforts to promote Google Glass as a consumer device.

Back in April 2015, Google said it would partner with Luxottica Group to create a more user-friendly version of the connected eyewear. This announcement followed Google’s decision to essentially putting Google Glass on hiatus in January 2015. However, consumers never took to Google Glass, and after releasing an initial flurry of apps, retailers never really did, either.

Profit at Under Armour increased nicely in the fourth quarter, and the sports clothing company said growing shoe sales led the company to increase its outlook.

Lane Bryant is all about changing the conversation regarding plus-size fashion and thanks to the efforts of a dozen design students the retailer is interpreting what that means for shoppers.

Brooklyn, N.Y. -- Acadia Realty Trust and Washington Square Partners, co-developers of City Point, announced that Fortina, the Italian restaurant of chef, Christian Petroni, signed a 15-year, 4,612-sq. ft. lease, at the 1.8 million-sq. ft. mixed-use project in Downtown Brooklyn, New York.

Photo: Julie Bierman, left, with the Army & Air Force Exchange Service, and Jennifer Dilts, right, with Dollar General will be honored at the upcoming NCA annual meeting.

A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?

A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.

At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.

Macy’s is looking to inspire shoppers once again this February with promotional events tied to the American Heart Association’s Go Red For Women campaign.

Highland Village, Texas -- Trademark Property Corp., the operating partner for The Shops at Highland Village located in Highland Village, Texas, announced Torchy’s Tacos has signed a lease for 5,262 sq. ft. at the recently renovated shopping center. In addition, Runway Seven’s flagship store will relocate this spring to a larger space.