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Marketing Tactics

  • Breakout Retailers

    CSA’s annual award program honors five growing brands

    Innovation in retail means breaking down barriers, navigating a fiercely competitive marketplace and making connections with increasingly demanding customers. In this section, Chain Store Age profiles five retailers that are succeeding in both. They are the winners of CSA’s Breakout Retailers Awards.

  • Spotlight on Sign Management Management

    Retail signs have undergone a major evolution in recent years fueled by the adoption of digital technologies. Marilyn Brennan, business development manager at Egan Sign, spoke with Chain Store Age about the status of sign management in retail.

    What trends are you seeing with regard to retail sign programs?

  • Starbucks to use new upscale format to make Italian debut

    Starbucks Coffee Company will open for business in Italy for the first time in late 2018.   The coffee giant plans to open a 25,500-sq.-ft. Reserve Roastery outpost in late 2018 in Milan, in the historic, turn-of-the-century post office building in the city’s center. The Milan Reserve Roastery will be the first Starbucks Roastery to open in the Europe, Middle East and Africa region, and the fifth, globally. It is the first of additional Starbucks stores the company plans to open in Italy.   
  • Robots Set to Revolutionize Store Experience

    Steve Carlin, VP and general manager of SoftBank Robotics, spoke with Chain Store Age about how robots are helping to reinvent the in-store shopping experience.

    What trends are advancing interest in robot technology at the store level?

    A few trends have helped set the stage for in-store robotics.

  • Beauty retailer expands in U.S. with flagship

    A 33-year-old make-up brand is looking to make inroads in the U.S. market with a jazzy-looking that is big on interactivity.   
  • Market is tough, but this teen retailer is thriving

    As teen retailers deal with competition from online as well as off-price and fast-fashion brands, one teen retailer is flourishing — with aggressive store expansion plans.  
  • Study: Mobile to grab majority of online display profits in 2020

    Mobile display advertising continues to surge, and it’s on pace to claim a significant portion of online advertising revenue.   In fact, more than three-quarters of all online display advertising income will stem from mobile by 2020, according to data from analytics provider by IHS Markit.  
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