Marketing Tactics

Toys"R"Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

The event will take place at Babies"R"Us and Toys"R"Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

Impulse buying is alive and well in the United States.

Toys "R" Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

The event will take place at Babies "R" Us and Toys "R" Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

A timely acquisition helped Coach Inc.’s post a sales gain in the second quarter — its first quarterly increase in 10 quarters.

The handbag and accessories retailer’s total sales increased 4.0% in the quarter ended December 26, to $1.27 billion, up from $1.22 billion in the year ago period.

Walmart and three of the nation’s largest bottled water suppliers are coming to the aid of Flint, Michigan, residents who lack access to safe drinking water after the municipal water supply became tainted with lead.

Walmart, Coca-Cola, Nestlé and PepsiCo are sending 176 truckloads of water to Flint – roughly 6.5 million bottles – which is an amount estimated to meet the daily needs of more than 10,000 children for the rest of the year.

Belk is inviting couples engaged to be married to attend an Engagement Party during the month of February in the home department at their local store.

The promotional event will include displays of gift registry/wedding merchandise and feature refreshments, giveaways and drawings for prizes from Belk.

Consumer interest in wearables is booming for reasons that retailers should find encouraging.
 
New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
 
And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
 

Starbucks Corp. is still hot for tea, but it’s not feeling too warm and cozy about its Teavana "tea bar" format, which debuted in New York City about two years ago. The concept sought to elevate the tea-drinking experience, much the way Starbucks did for coffee, and featured an array of tea-related beverages and food items in a comfortable environment that encouraged people to linger.

Consumer interest in wearables is booming for reasons that retailers should find encouraging.

New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.

And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.