Macy's and Etsy open a millennial magnet in Manhattan

Macy's has partnered with one of the hottest online retailers to open a pop-up shop of handmade wares at its legendary store in Manhattan.



A team of buyers from Macy's hand-selected more than 50 products from eight designers for the new Etsy Shop at Macy's in Herald Square. The assortment features stationery, jewelry and homewares, and also includes five unique items designed exclusively for Macy’s from Sol del Sur, Meera Lee Patel, and Modern Mud.



The Etsy Shop will be refreshed with new products every six to eight weeks, focusing on a different theme during each selling cycle. This partnership offers the opportunity for these Etsy sellers to share their designs with the tens of thousands of customers from around the world that visit Macy’s Herald Square each day. The Etsy Shop at Macy’s is located on one below, the newly renovated lower level of Macy’s Herald Square.



"We applaud Macy’s for their support of independent designers on Etsy Wholesale by showcasing their unique creations to Macy’s customers. Macy’s team of buyers hand-selected more than 50 products for the launch of the new Etsy Shop," said a statement on one of Etsy's blogs. "The assortment, which features stationery, jewelry and homewares, also includes five unique items designed exclusively for Macy’s from Etsy shops Sol del Sur, Meera Lee Patel, and Modern Mud. The Etsy Shop will be refreshed with new products every six to eight weeks, focusing on a different theme during each selling cycle.”



Macy’s Herald Square is one of the most visited tourist destinations in New York City with 20 million visitors annually. The Etsy Shop at Macy’s will bring to life the connections made between designers and buyers in search of unique goods. Shoppers will be able to learn more about the person behind the products through displays that tell the story of the designer and offer a sneak peek into their making process.



“Macy’s Herald Square is one of the most dynamic shopping destinations and retail experiences in New York City,” said Marc Mastronardi, executive VP/general merchandise manager of Accessories/Center Core for Macy’s. “For designers to showcase their products to a locally and globally diverse customer base in the exciting, selling environment of Herald Square, is an incredible opportunity for both wholesalers and customers. The new Etsy Shop at Macy’s Herald Square is a unique collaboration that enhances the in-store shopping experience for our customers.”

Read more about the Macy's-Etsy venture here.