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Rite Aid gives shoppers 5,000 reasons to use their loyalty card


Rite Aid on Thursday announced a big push behind its unique loyalty card offering wellness+ with Plenti - beginning Jan. 31, Rite Aid is offering its wellness+ with Plenti members the opportunity to earn 5,000 Plenti points when they spend up to $200 on participating products in stores or online. During Rite Aid’s “Big Point Event,” which runs through Feb. 27, customers can make multiple visits and purchases to reach the reward thresholds to earn up to 5,000 Plenti points.

“Our January promotion, ‘2016 Starting Points,’ was well received by our customers, so we decided to offer our loyal shoppers another chance to easily and quickly earn more Plenti points,” stated John Learish, Rite Aid senior VP marketing. “By participating in 'The Big Point Event' promotion, customers have the opportunity to earn up to 5,000 Plenti points, equivalent to $50 in savings, to be used on future Rite Aid purchases or at select Plenti partners.”

Over 14,000 products are participating in the promotion. The points earned by wellness+ with Plenti members can be used for at least two years on future savings at Rite Aid and Plenti partners including AT&T, Exxon, Macy's and Mobil.

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