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Macy's wants shoppers to Go Red for Women


Macy’s is looking to inspire shoppers once again this February with promotional events tied to the American Heart Association’s Go Red For Women campaign.

In honor of American Heart Month, Macy’s will offer limited-edition merchandise, promotions and in-store events to benefit Go Red For Women throughout February. Macy's will host its Go Red with Macy’s event from Feb. 3 to Feb. 8. Customers who wear red or purchase the official Red Dress pin for $3 will receive an extra 25% off on most purchases storewide, or 15% off fine and fashion jewelry, sale and clearance watches, and select home items. One hundred percent of the Red Dress pin sales benefit Go Red For Women.

As the founding national partner, Macy’s has been a proud supporter of Go Red For Women for more than a decade,” said Martine Reardon, Macy’s chief marketing officer. “Through the movement, the color ‘red’ and ‘the red dress’ have become linked with the ability all women have to improve their heart health and live stronger, longer lives. We thank our associates and customers who take such an active role in our efforts to help the millions of women in the United States affected by cardiovascular diseases, and look forward to their support again this year as we offer many ways to give back to the cause through our promotions, events and merchandise.”

In celebration of National Wear Red Day on Feb. 5, Macy’s is offering customers three limited-edition red dresses throughout February by Kensie ($99.00), Thalia ($89.50) and Calvin Klein ($134.00) with 10 percent of the purchase price benefiting Go Red For Women. The dresses will be available in store and on To stay heart-healthy in style this February, Macy’s is also offering exclusive Ideology active wear in support of Go Red For Women. The collection includes select sports bras, socks, tank tops, graphic t-shirts and crop pants with 10 percent of the purchase price benefiting Go Red For Women.

“The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great work they have done to raise awareness of heart disease in women,” said Al Royse, American Heart Association chairman of the national board of directors. “An estimated 44 million women in the U.S. are affected by cardiovascular diseases, and a surprising 80 percent of cardiac and stroke events may be prevented by taking the right steps, like scheduling a Well-Woman Visit to fully understand the risks for heart disease. Macy’s helps fund life-saving research and education that no doubt impacts many lives.”

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