Marketing Tactics

Former RadioShack CEO, Walgreens exec to lead Massage Envy
Massage Envy, a subscription-based massage and skincare services provider, on Monday named Joseph Magnacca as CEO, succeeding Dave Crisalli who will continue to serve the business as a member of its board.

Magnacca most recently served as CEO of RadioShack. Prior to that he was executive VP and president of Daily Living Products and Solutions for Walgreen Co., where he oversaw all of Walgreen's marketing and merchandising operations across more than 8,000 stores.
Sam's Club to now accept Visa cards
Sam’s Club has entered into an agreement with Visa to begin accepting Visa credit cards starting Feb. 1.

“Everything we do is in an effort to better serve our members and extend the value of membership. By accepting Visa credit cards, we are giving our members more ways to shop that are convenient for them,” says Tracey Brown, chief member officer at Sam’s Club.

Toys “R” Us marks milestone store in China

Ten years after first entering the market, Toys "R" Us has opened its 100th store in China. The retailer has opened a total of 27 new locations across China within the past year.
Cash still king for many consumers

Even in today’s expanding market of digital payment options, cash remains a leading payment form.

That’s according to a survey of over 1,000 consumers by Cardtronics. It shows that in spite of people having access to and using a greater variety of payment methods, cash remains widely used and frequently selected for making all sorts of payments.
Tractor Supply looks to unleash pet product sales

The pet products category is hugely important to Tractor Supply and now the nation’s largest operator of farm and ranch stores has devised an innovative approach to drive demand at its nearly 1,500 stores.
NRF slashes holiday sales forecast

The National Retail Federation confirmed what many retailers already knew and made a downward revision to a holiday forecast that initially called for 3.7% growth.

Citing what it called “unforeseen events,” the National Retail Federation (NRF) said sales during November and December increased 3% to $626 billion, down from an earlier forecast which envisioned growth of 3.7%.
NRF: Holiday sales fall short of forecast

The National Retail Federation confirmed what many retailers already knew and made a downward revision to a holiday forecast that initially called for 3.7% growth.

Citing what it called “unforeseen events,” the National Retail Federation (NRF) said sales during November and December increased 3% to $626 billion, down from an earlier forecast which envisioned growth of 3.7%.
Torrid model search goes omnichannel

Plus-size fashion retailer Torrid has a new model to showcase in its latest omnichannel marketing campaign.

The company has announced the winner of its model search: Lyanna Lynette. The 26-year-old Southern beauty was revealed in a 12-episode Web series on YouTube. The first of its kind in plus-size fashion, the series follows the four finalists as they compete to become the Face of Torrid 2016. The series can be watched, in full, on Torrid's YouTube channel.
Sundance, Galleria Edina, Edina, Minnesota

Sundance is gearing up for retail expansion with a new prototype that speaks to its Western roots and brand heritage.
Pei Wei expands presence in Florida

Winter Garden, Fla. -- The Sembler Company has completed construction on the final outparcel at the 1.15 million sq. ft. Winter Garden Village located in Winter Garden, Florida.

Pei Wei Asian Diner and Mattress One will occupy the new 7,200-sq. ft. building, marking complete build-out of the development originally started in 2006.
Ikea touts kid’s education accomplishments

In pursuit of its altruistic mission of creating a better everyday life for people, Ikea’s efforts go beyond selling opening price point home goods in cavernous stores.

This year's Ikea Foundation Soft Toys for Education campaign, which ran from Nov. 1 through Dec. 26, raised over $1.4 million in the U.S. alone through soft toys, Ikea Family children's books and card games sales.
Toys ‘R’ Us raises more than $5.8M for tots

Toys“R”Us says its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.8 million and collected over 200,000 toys.

During the 2015 campaign, customers helped bring holiday joy to some of the 15.5 million kids in need across the U.S. by donating new, unwrapped toys at Toys“R”Us and Babies“R”Us stores nationwide and through monetary contributions made in stores and online at Toysrus.com/ToysforTots.