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TV’s long-running cartoon family to get their very own branded stores


Springfield may be home to the “The Simpsons.” But it won’t be home to the first-ever retail store dedicated to the long-running (27 years) television cartoon series.

20th Century Fox has announced that the world's first Simpsons store will open in Beijing, China, in March, followed by a second location, in Shanghai, by June.

Going forward, the company plans open 100 stores globally, Jeffrey Godsick, president of 20th Century Fox Consumer Products, told China Daily.

According to the report, the upcoming locations in China will cover about 2,690 sq. ft each and offer about 200 licensed Simpsons products, ranging from apparel to accessories to cell phone cases.

The Simpsons was banned in China, after an episode in 2006 showed Homer Simpson insulting Chinese people and the government during a visit to the country. The ban was lifted in 2014, and the show has been a big hit in the country ever since.

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