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Victoria's Secret aims to score with new promotion

2/3/2016


Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.


In the new ad, AngelsAdriana Lima, Alessandra Ambrosio, Elsa Hosk, Jasmine Tookes and Taylor Hillare at a near loss against their rival, "The Devils." After a pep talk from their coach, played by TV personality Erin Andrews, "The Angels" defeat their opponent while reminding viewers: "This Valentine's Day…Score More at Victoria's Secret!"


The ad will be airing during the Super Bowl this Sunday and across Victoria' Secret's online channels. The retailer had a Super Bowl ad last year that went viral.


Victoria's Secret has more than 1,000 Victoria's Secret Lingerie and Beauty stores.


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