Victoria's Secret aims to score with new promotion
Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.
In the new ad, AngelsAdriana Lima, Alessandra Ambrosio, Elsa Hosk, Jasmine Tookes and Taylor Hillare at a near loss against their rival, "The Devils." After a pep talk from their coach, played by TV personality Erin Andrews, "The Angels" defeat their opponent while reminding viewers: "This Valentine's Day…Score More at Victoria's Secret!"
The ad will be airing during the Super Bowl this Sunday and across Victoria' Secret's online channels. The retailer had a Super Bowl ad last year that went viral.
Victoria's Secret has more than 1,000 Victoria's Secret Lingerie and Beauty stores.