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Coach to go big on Fifth Avenue


Coach will celebrate its 75th anniversary with the opening of a three-level flagship on Fifth Avenue in Manhattan,

The store, at the corner of Fifth Avenue and 54th Street, is due to open in the fall.

“Our intention is to create a true ‘Coach House’, celebrating Coach’s heritage and history of craftsmanship,” said CEO Victor Luis. “With a bespoke façade and modern luxury interior, it will provide an appropriate showcase for the full expression of our women’s and men’s collections including bags, small leather goods, footwear, and ready-to-wear, in addition to offering a full range of customization and leather services.”

The store will also feature a separate adjacent Stuart Weitzman flagship, bringing the company’s two banners to the one location.

The space dedicated to the Coach brand – about 20,000 sq. ft. in all -- will be designed by Stuart Vevers, the company’s executive creative director, in partnership with William Sofield, designer and president of Studio Sofield. The interior will have a distinctive New York City attitude, and include a unique shopping salon and “Craftsmanship Bar.”

A key element of the store will be a blackened steel and mahogany staircase. Warm lighting, proprietary carpets, and fine millwork will accent the individual rooms and emphasize a contrast of materials and expressions. A mix of custom-designed cabinetry with vintage and bespoke furniture and objects will be featured throughout the space.

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