Marketing Tactics

RKF declares Manhattan’s ‘96th Street divide’ defunct
Having brokered the sale of street-front retail real estate on 101st Street and Third Avenue in New York for $2.2 million, RKF declared the unofficial rule of placing prime retail locations below 96th Street in Manhattan to be null and void.
Engaging Holiday Shoppers Past the One-Time Purchase
As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season. Holiday Gift Calendars

Tech Bytes: Amazon Prime Day: What Can Retailers Learn?

Another July, another Amazon Prime Day. With the e-tail leader already confirming this retail “holiday” will be back for a third time next July, let’s take a look back at the 2016 edition. While a lot went well for Amazon during Prime Day this year, we may as well start with the biggest blunder. Namely, the widespread checkout issues that occurred during the morning hours. A glitch caused some U.S. and U.K. shoppers to have difficulties loading items into their shopping carts and/or making purchases.
Another look at Amazon Prime Day

Amazon provided some general data on the performance of Prime Day, but now more information is coming out courtesy of several third-party analysis providers.
The Children’s Place plans new credit card offering

Specialty apparel retailer The Children’s Place Inc. is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to launch a new private label credit card.
Survey: Stores help drive healthy back-to-school spending

Consumers are not skimping on back-to-school spending this year, and brick-and-mortar retailers have extra reason to celebrate. The International Council of Shopping Centers (ICSC) has released its annual back-to-school consumer survey results, finding an overall uptick in spending. The average back-to-school (BTS) shopper is expected to spend $657, with 78% expecting to spend more than the prior year.
Walmart summer sales also sizzle

Walmart has not been sitting idly by while Amazon racks up sales and attention for its Prime Day event. The discount titan launched its own online sales promotion July 1. Offerings include a free 30-day trial of its ShippingPass program, which offers consumers unlimited, two-day free shipping for a year, special online rollback prices which will last 90 days or more, and free shipping with no minimum purchase on its e-commerce site from Monday, July 11 – Friday, July 15.
Augmenting Pokemon Go for retail

The Pokemon Go app has exploded in popularity since its July 5 release in the U.S.
The results are in for Amazon Prime Day

The dust is clearing from the aftermath of the second annual Amazon Prime Day, and the industry can now see how well the online sales extravaganza actually performed.
Walmart enters strategic relationship with global ad and PR agency Publicis Groupe

Publicis Groupe, a global leader in marketing and business transformation services, and Wal-Mart Stores, announced Tuesday the launch of a new strategic relationship that will gi
Amazon Prime Day: Morning clouds lead to sun

So far, it appears that some early Prime Day performance issues on the Amazon.com site gave way to much stronger results as the day continued. According to multiple media reports, a glitch was causing problems for some U.S. and U.K. consumers attempting to check out their Amazon purchases the morning of Tuesday, July 12. Numerous shoppers tweeted their frustrations using hashtags such as #PrimeDay and #PrimeDayFail.
Prime Day Update: Best-sellers and positive buzz take center stage

While Amazon Prime Day got off to a bit of a rocky start, performance appears to be improving as the day goes on. According to analysis from Clavis Insight, consumer electronics is the most popular category among Prime Day “spotlight deals,” promoted at the top of the page as especially in-demand items. As of 10 a.m. ET Amazon had run 21 spotlight deals, almost half of which were consumer electronics. At the same on the 2015 edition of Prime Day, Amazon had only posted 10 spotlight deals.