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Marketing Tactics

  • Walmart jump starts the holidays with layaway return; reveals 25 must-have toys

    The nation's largest retailer is gearing up for the holidays with the early return of its popular layaway program and stocking up on exclusive toys.    The program went into effect on Sept. 1. Again this year, there is no opening fee for customers to start a layaway account, and they only need to put down 10% (or $10, whichever is greater).   

  • Home Depot adds ‘voice-activated’ shopping to the mix

    The nation's largest home improvement retailer is getting in on the voice shopping game.   Home Depot is joining Google Express this fall, a move that will give its customers the ability to shop just by speaking their orders. Google Assistant, the search giant's online shopping platform, resides on Google’s smart speaker Google Home and other smart devices.   

  • Walmart hits major milestone—in Amazon's backyard

    As the online delivery wars heat up, Walmart is expanding its grocery pickup service to the hometown of one of its biggest rivals.  

  • Kohl's to partner with e-commerce giant on in-store shops

    Yet another traditional retailer is partnering with Amazon, as the online behemoth continues to expand its presence in brick-and- mortar stores.    Kohl's plans to add an Amazon "smart home experience' in-store shop, or "zone," in 10 select Kohl’s locations across the Los Angeles and Chicago areas starting in October. The spaces will allow shoppers to try out and purchase Amazon devices, accessories and smart home devices and services directly from the online retailer.  

  • New stores fuel online growth

    Brick-and-mortar stores are crucial to supporting a retailer's e-commerce growth.  

  • Casper extending reach into brick-and-mortar

    Online mattress start-up Casper is getting more upfront with shoppers.   The fast-growing company plans to open some 15 pop-up shops in cities across North America, including New York, Los Angeles and Chicago. The pop-ups are scheduled to launch in October 2017, and will remain open through spring of 2018.  

  • The mattress wars are heating up

    There's more disruption in the mattress category at retail.    West Elm has entered into a partnership with hot online mattress company Leesa Sleep, which will replace another hot online startup — Casper — as the home furnishings retailer's official mattress partner. The news come on the heels of Casper's announcement that it will open up more than a dozen pop-up stores in cities nationwide.

  • Home furnishings giant to open flagship in New York

    Pottery Barn is bringing its new store concept to the city where it all began.    The retailer, a division of Williams-Sonoma, will unveil a 17,000-sq.-ft. flagship on September 8, 2017, in Manhattan's Flatiron District. (The first Pottery Barn store opened in 1949 in the West Chelsea section of lower Manhattan.)   
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