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Marketing Tactics

  • Home furnishings brand continues global expansion

    West Elm brand is expanding in the U.K.   The retailer, a division of Williams-Sonoma, will open its second U.K. location, in the London suburb of Kingston-Upon-Thames in winter 2017. The two-story, 8,000-sq.-ft. store is on the ground floor of Bentalls Shopping Centre. The new location will open with the brand's holiday assortment, along with a signature mix of furniture and accessories, and Fair Trade Certified and handcrafted products.   
  • RILA in partnership with Shoptalk

    The Retail Industry Leaders Association (RILA) and Shoptalk, organizer of the annual conference for retail/ecommerce innovation, announced a partnership focused on creating a global community and conversation for retail and e-commerce innovation.    The partnership will include Shoptalk Europe, which will be held on October 9-11, 2017 at the Bella Center in Copenhagen. It will also include Shoptalk 2018, which will take place on March 18-21, 2018 at the Venetian in Las Vegas.  
  • Best Buy ups full-year outlook on heels of strong Q2

    Best Buy reported better-than-expected profit and sales for its second quarter amid growth for smartphones, connected home and wearable devices. But the retailer added a slight caveat going forward.   Best Buy's same-store sales rose 5.2% in the quarter ended July 29, easily topping analysts’ estimates for a 2.1% gain. But on the chain's quarterly call with analysts, CEO Hubert Joly said that he did not think that the mid-single-digit rise in comparable sales would continue, and that it did not represent a "new normal."
  • Pizza giant may soon deliver pizzas via self-driving cars — no tips required

    Domino's Pizza may be adding a new item to its take-out menu — driverless deliveries.   The pizza giant is teaming up with Ford Motor Co. to test how well self-driving vehicles can make pizza deliveries. The partners will evaluate how customers react to interacting with a self-driving vehicle within their delivery experience — data that is paramount to understanding how customers perceive the future of food delivery with self-driving vehicles.  
  • Women's apparel retailer beats Street

    J. Jill, which went public in March, reported earnings and sales that topped analysts estimates, but provided an outlook that slightly missed forecasts.    Net income totaled $11.9 million, or 28 cents a share, in the quarter ended July 29, up from $8.1 million, or 19 cents a share, in the year-ago period. Adjusted per-share earnings came to 29 cents, in line with estimates.  
  • Target rolling out another exclusive brand — this time in wine

    Target Corp. is giving Trader Joe's some competition — albeit at a slightly higher price — when it comes to bargain-priced wine.    On September 3, Target will launch its own line of wines at more than 1,100 stores nationwide. The line, called California Roots, consists of five different blends, with two whites and three reds. And each will sell for $5 a bottle.  
  • Westfield Century City breaks into show biz

    With traditional anchors closing shop, malls nationwide are struggling to make themselves part of the entertainment business. None, however, are likely to do it as literally as Westfield’s Century City.  
  • The top destination for U.S. holiday shoppers will be....

    Expect an Amazon-dominated holiday retail season among U.S. consumers this year, with the e-commerce giant being the top destination for shoppers.  
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