Marketing Tactics

Target Corp. is tapping into its consumer base, including kids, to stay on an upward trajectory.

The online space doesn’t have a lock on new retail concepts, but with its lower start-up costs and potential audience reach it has proved itself a great breeding ground for disruptive retailers.   Here’s a look at four innovative e-tailers that are generating buzz and revenue increases — enough to place them among the top 15 fastest-growing e-retailers in a recent study.*   Casper

Market Track compared retail circular advertising in June 2016 vs. June 2015 and noted trends occurring across top retail chains.    Kroger increased their total circular pages by nearly 42% in June. Whereas in 2015 their 6/28 circular featured a handful of deals on patio furniture and accessories, their 6/29 circular this year featured a July 4th theme with several pages dedicated to grilling proteins, grilling accessories, patio equipment, and other holiday food and drink categories.  

Wilder Companies executives have an image upgrade in mind for the Nod Brook Mall in Avon, Connecticut, a 100,000-sq.-ft. open shopping center they bought this week. The affluent bedroom community outside Hartford boasts an average household income of almost $160,000, according to Wilder, which will recast the center as The Shops at Nod Brook.  

As consumers continue shifting to mobile-only shopping experiences this summer, retailers have a greater need than ever for an e-commerce platform that delivers responsive, consistent experiences across any given device or channel.

The online space doesn’t have a lock on new retail concepts, but with its lower start-up costs and potential audience reach it has proved itself a great breeding ground for disruptive retailers.   Here’s a look at four innovative e-tailers that are generating buzz and revenue increases — enough to place them among the top 15 fastest-growing e-retailers in a recent study.*   Casper

For 100 impoverished children in the Dallas area, it was a night they won’t soon forget.   For the second consecutive year, Ashley HomeStore and the Dallas Cowboys teamed up to host the “ultimate sleepover experience” on the field at AT&T Stadium in Dallas.    The kids got to take part in on-field games and entertainment with the Dallas Cowboys players and cheerleaders, eat pizza and watch a movie on the stadium’s gigantic 160-ft. video screen.  

The people have spoken – and they like limits on debit card swipe fees the way they are.  

Amazon is bringing its bookstore concept to one of the largest retail projects to ever open in Manhattan.   The online giant is planning to open a bookstore and cafe at Hudson Yards, the massive retail, commercial and residential space being developed by Related Cos. and Oxford Properties Group, the New York Post reported.     Click here to read more.

Restaurants have long served as critical components in the experiential equation of Steiner + Associates town centers. “Eating out is in,” said Yaromir Steiner. “Whether it is a chef-driven concept or a fast-casual restaurant, dining is an inherently social activity that elevates the destination status of a community, drives traffic and captures coveted discretionary dollars.

It is a synergy evident in many of the restaurant concepts that call Steiner + Associates’ projects home, as exemplified by The Northstar Café.