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NFL experience commits to 20 Times Square


The NFL Experience has become well known as a primary attraction of Super Bowl week in the big game’s host city. Now the attraction will go permanent in a joint venture with Cirque du Soleil at 20 Times Square, a mixed-use Witkoff development that will house the 39-story Edition Hotel.

The 400,000-sq.-ft. interactive exhibit will cover four floors at the property and promises to give visitors the experience of being out on the gridiron on game day -- minus the concussions, one hopes. Besides Cirque du Soleil, design consulting will be provided by Rockwell Group, which is headed by Tony Award-winning Broadway designer David Rockwell.

Witkoff CEO Steven Witkoff boasts that 20 Times Square “is fast becoming one of the highest profile retail locations in the world.” The company is still seeking a co-tenant for NFL Experience on 3,000 sq. ft. of ground floor space that can be combined with 20,000 sq. ft. on the lower level.

Restaurants, six bars, and a cabaret will fill 40,000 sq. ft. of indoor and outdoor retail space.

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