Marketing Tactics

Big Lots’ April comp sales positive; doing employee health screenings via app

Big Lots Inc. said it continues to exceed its sales expectations as its stores remain open during the COVID-19 pandemic.
CNBC: Neiman Marcus very close to filing bankruptcy

Neiman Marcus Group is reportedly on the brink of filing for Chapter 11 bankruptcy protection.
Peet’s brings the morning jolt to your door

Peet’s Coffee is introducing delivery in select locations.
Westfield puts its malls to work for their communities

A closed mall is not an inoperative mall—not if it’s a Westfield mall, at least.
Kantar: Target is the retailer that consumers most likely to try in coming weeks

A disappointing experience at their regular stores when COVID-19 started is causing many consumers to explore new options.
Amazon plants seeds for forest restoration initiative

Amazon is making a $10 million grant to conserve, restore, and support sustainable forestry, wildlife and nature-based solutions across the Appalachian Mountains.
Walmart to help neighbors shop for each other during pandemic

Walmart is teaming up with a neighborhood-based social networking service to make it easier for neighbors to buy goods for each other during the COVID-19 pandemic.
Lowe’s debuts new ads during NFL draft

Other companies may be pulling back on advertising but not Lowe’s, whose stores remain open as “essential” retail during the COVID-19 pandemic.

Survey: 80% of retailers report increase in online traffic