Marketing Tactics

Wayfair Inc.’s sales grew nearly 20% in its first quarter as Americans spruced up their homes during the COVID-19 outbreak.  

Retail spending improved for the fourth straight week, but much uncertainty still remains as consumers buying habits continue to shift amid the COVID-19 pandemic.

In starting its new fiscal year, Wayfair’s results make it clear that the company has failed to turn over a new leaf.

The Kroger Co. is taking additional measures to protect the health of its frontline employees.

KFC is launching a virtual Mother's Day experience on Messenger from Facebook.

Another fast-casual retailer is finding new ways to sell its ingredients as dine-in service remains banned in much of the U.S.

The strong get stronger, especially amid the COVID-19 pandemic.

One of the largest owners of outdoor retail centers in the United States is rolling out a curbside pickup program that it has trademarked and will roll out to its entire portfolio.