Best Buy ups its service game in deal with Apple

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Best Buy ups its service game in deal with Apple

By Marianne Wilson - 06/19/2019
Best Buy is giving customers another service-related reason to visit its stores.

Apple has expanded its authorized service network to nearly 1,000 Best Buy stores across the U.S. The expansion brings the tech giant’s total third-party authorized service locations up to 1,800 in the U.S., which is three times as many locations as three years ago.

Best Buy’s Geek Squad now has nearly 7,600 newly Apple-certified technicians ready to make same-day iPhone repairs or to service other Apple products. Every repair is backed by Apple and uses genuine Apple parts.

“We love being there for our customers no matter what their Apple need is, from helping them choose the right device, to offering AppleCare protection and now helping fix their devices,” said Best Buy’s Trish Walker, president of Services. “We’ve always enjoyed a great partnership with Apple and we’re thrilled that, together, we can better serve our customers.”

The partnership is Best Buy’s latest initiative in the area of technology services and its effort to position its stores as destinations for expert service and advice for complicated electronic products. In April 2018, it launched a subscription-service for tech troubleshooting and support—regardless of where or when the consumer bought the item. The program, called “Total Tech Support,” provides members with unlimited Geek Squad in-store, phone, and online support for their technology and appliances. The annual fee is $199.00.

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