7-Eleven takes delivery convenience to new heights

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7-Eleven takes delivery convenience to new heights

By Dan Berthiaume - 06/24/2019

A new on-demand delivery feature from 7-Eleven brings products to a variety of public locations.


7-Eleven is offering 7Now Pins, on-demand delivery technology that allows users to order products to locales such parks, beaches, sports fields, and entertainment venues. The proprietary hot spot technology was developed in house by the 7-Eleven digital team and has added more than 2,000 7Now Pins, or hot spots, to the 7Now delivery app.


7-Eleven introduced on-demand ordering and delivery in late 2017 when it began testing the app-based service at select stores in Dallas. Today, 7Now is available in 27 major metropolitan areas, with more than 200 cities and serving more than 23 million households. Shoppers can have 7-Eleven items such as food, electronics, drinks, groceries, and healthcare products delivered to locations including Central Park, Mile High Stadium, Venice Beach, and Fenway Park.


To order delivery to a 7Now Pin, shoppers open the app, which will auto-locate their current location or show the nearest 7Now Pin on the app’s interactive map. Each 7Now Pin corresponds to a public place or space where they can receive the delivery. A courier will pick up the order from the nearest participating store and deliver it to the selected location or specified address in 30 minutes or less on what 7-Eleven says will be most occasions.


There is no minimum order required. 7-Eleven says orders average a wait time of 30 minutes, and the first three deliveries are free. Customers can go into their previous orders and click reorder to add all their favorites to their cart. The service is available 24/7.


“Our mission is to redefine convenience by becoming a customer-obsessed, digitally-enabled company,” said Gurmeet Singh, 7-Eleven chief digital, information and marketing officer. “7Now Pins makes convenience more convenient, by keeping customers in the moment, whether at a game, in the park or enjoying the sun on the beach.”


Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America.