Coca-Cola forges 10-year alliance with American Dream
The well-known Coca-Cola logo will be going up on the soon-to-be renowned retail-entertainment center in the New Jersey Meadowlands.
The Coca-Cola Company and Liberty Coca-Cola beverages—the bottler for northern Jersey—have inked a 10-year partnership with American Dream, the 3 million-sq.-ft. Triple Five project adjacent to Met Life Stadium that’s set to open in the fall.
Aside from being the official soft drink supplier at the property, Coca-Cola will host events featuring celebrity spokespeople, host a social media storefront, and operate Coca-Cola Eats, an 800-seat restaurant serving dishes and Coca-Cola products from across the globe.
“American Dream is a project like no other,” said John Mount, Coca-Cola’s VP of sports marketing and region assets. “Our diverse drink offerings translate across cultures, and that matches well with the global audience American Dream will attract."
First envisioned as Xanadu by its original developer, The Mills Corporation, in 2003, the project now called American Dream was brought to life by the Ghermezian family, operators of Mall of American and the West Edmonton Mall. It will feature a water park designed by DreamWorks, an amusement park from Nickelodeon, and the Big Snow indoor ski slope, and 450 retailers and restaurants.
“Our goal is to always create authentic relationships between brands and our audience of over 40 million guests per year, said Debbie Patire, American Dream’s senior VP of marketing.