Target teams with Taylor Swift — again; 500 stores to stay open till 1 a.m.
Target Corp. is continuing its business relationship with the world’s biggest pop star.
The discount giant is partnering with a true giant of music and popular culture — Taylor Swift — to offer several exclusive versions of Swift’s 12th album, "The Life of a Showgirl," which is set for a midnight release on Oct. 3. A About 500 Target stores are staying opening until 1 a.m. on Oct. 3 to host the release.
For the midnight in-store purchase, physical or digital tickets were to be distributed in the electronics section of the participating Target stores on Thursday, Oct. 2 beginning at 10 p.m. Customers were instructed to return to the designated queuing location with the ticket at 11:45 p.m. to make their purchase, starting at midnight.
In addition to the standard CD and vinyl versions of Swift’s latest album, Target is offering four exclusive products, including a limited run, first-and-only vinyl pressing of "The Life of a Showgirl: The Crowd Is Your King" edition for $34.99. It features an opaque pink and pale-yellow pearlescent vinyl with gold shimmer, a collectible custom gatefold sleeve, a giant double-sided poster, a poem written by Taylor and never-before-seen photos and album lyrics. Preorders are sold out with additional limited quantities will be available, in-store only starting on Oct. 3, while supplies last.
Other exclusive items include three exclusive CD-with-poster editions, priced $14.99 each. The CDs feature an exclusive poster, album art and lyric booklet.
Target previously partnered with Swift on two exclusive releases, an official "Taylor Swift/The Eras Tour" book and a special edition of "The Tortured Poets Department: The Anthology" album on vinyl and CD, on Black Friday 2024 and set sales records in the following 10 days.
[READ MORE: Target partners with Taylor Swift for exclusive holiday merchandise]
"At Target, music is about creating moments that bring our guests closer to the artists they love — and Taylor Swift's 'The Life of a Showgirl' is the biggest music moment of the year," said Cassandra Jone, senior VP of merchandising for Fun101, Target. "We're thrilled to continue celebrating alongside them with Target-exclusive offerings, special midnight releases and fun in-store touches that make the experience even more memorable. Plus, it's the perfect way to surprise the Swiftie on your list with something truly special this holiday season."
For the midnight in-store purchase, physical or digital tickets were distributed in the electronics section of the participating Target stores Thursday, Oct. 2 beginning at 10 p.m. Customers were instructured to return to the designated queuing location with the ticket at 11:45 p.m. to make their purchase, starting at midnight.
Minneapolis-based Target Corp. operates nearly 2,000 stores and an e-commerce site.
