Marketing Tactics

Retailers are making a splash on college campuses using cutting-edge technology.

Brand partners of Albertsons Companies have new ways to engage customers and access to limited-time curated advertising packages.

Sam’s Club China is increasing the sustainability of the packaging used for its Member’s Mark private-label water bottles.

Best Buy Co Inc. will once again feature a "spokeshologram" and also add influencer content in a joint football campaign with NBC.

A new survey reveals the tactics, products, platforms and times of day that help trigger online shoppers to buy products without planning.

Amazon is expanding the capabilities of its mobile image-based shopping solution.

The latest perk for Walmart’s paid membership program includes an enhanced video streaming benefit and a new streaming partner.

Urban Outfitters is launching a nationwide campaign focused on college football gameday culture and the start of the new academic year.