Google launches AI-enabled conversational shopping
Shoppers can now ask a question conversationally on Google and get a range of visual results with a new artificial intelligence-based tool.
Google is letting consumers in the U.S. use a new solution called "AI Mode" that enables them to describe what they’re looking for — like the way they would talk to a friend — without having to sort through filters.
Currently available for English-language searches, AI Mode will intelligently provide a relevant set of shoppable options. To refine their options further, customers can search what they’re thinking, such as “I want more ankle length” in a search for a pair of jeans. Because the experience is multimodal, customers can also start a search by uploading an image or snapping a photo.
Each image has a link, so customers can click out and learn more on items they have interest in. Shoppers can also visit a retailer’s site and make a purchase from an image result.
Google Shopping Graph, a real-time dataset of products, inventory, and merchants with more than 45 billion listings, in-stock inventory data from a range of retailers and Google Gemini generative AI models, will display relevant results from retailers around the world which are updated every two hours.
Google has been rolling out a variety of AI tools designed to help consumers locate and purchase products using natural language and visuals. For example, in March 2025 the company introduced a solution called Vision Match which lets consumers describe any garment they have in mind and uses generative AI to create a few images of what it could look like as well as of similar shoppable products.
[READ MORE: Google aids mobile shopping with AI image generation]
In November 2024, Google updated its Google Lens tool with new artificial intelligence image recognition technology to snap a photo of an item in a store to find product information, similar products in-stock, whether a store's price is competitive and shopper reviews.
The tech giant, which initially began connecting its Lens image recognition tool to shopping activities in 2021, will also prominently display key information when it identifies the product in a user’s photo.
