Marketing Tactics

NEW YORK - Barnes & Noble announced the launch of the B&N Kids’ Club (www.bn.com/kidsclub), a free loyalty and rewards program for Barnes & Noble parents and caregivers. The B&N Kids’ Club is an in-store and online program that provides exclusive benefits along with savings and discounts on Barnes & Noble’s outstanding selection of children’s books and educational toys and games.

MINNEAPOLIS - Target announced that it is launching a month-long anti-smoking campaign in connection with the American Cancer Society's 2010 Great American Smokeout to support guests and team members in their efforts to quit smoking.

ST. PETERSBURG, Fla. HSN has announced a partnership with Mariah Carey for the exclusive launch of her lifestyle brand on Nov. 29. On Cyber Monday, Mariah will debut on HSN an exclusive collection of jewelry and footwear, as well as a limited-edition fragrance.

NEW YORK - Deloitte reported that six out of 10 (62%) of its holiday survey respondents plan to spend more or the same on the holidays, a 11 percentage point rise from Deloitte's 2009 holiday survey and the highest level since 2006.

Thirty-nine percent of those surveyed expect the economy to improve next year, down from more than half (54%) who anticipated an improvement at this time last year.

The holidays are fast approaching, and experts across the board agree that online sales will be crucial to retailer performance. To help online merchants optimize the expected uptick in holiday traffic, e-commerce provider Volusion has released  its “101 Tips to Boost Holiday Sales.” The tips range from logistical improvements in shipping to innovative marketing tactics.

Here are Volusion’s Top 10 suggestions:

1. Ensure the mobile-optimized version of your online store has its logo and the categories are arranged properly.