Marketing Tactics

New York City  -- Aeropostale on Friday opened the doors to its largest store to date: a two-level, 19,000-sq.-ft. global flagship in the heart of New York City’s Times Square. The store is intended to raise the teen retailer’s profile and serve as a platform for its international expansion. By the end of this year, it expects to have 50 stores in Canada and 10 in Dubai.

NEW YORK -  In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

Aeropostale is betting big on New York City’s Times Square, opening a 19,000-sq.-ft. global flagship -- its largest unit and second street front location to date -- in the heart of the tourist Mecca. It’s estimated that Times Square gets two million visitors on a daily basis.

The two-level store is intended to raise the teen retailer’s profile and serve as a platform for its international expansion. By the end of this year, the chain will have 50 stores in Canada and 10 in Dubai.

(October 28, 2010) Predicting consumer behavior is always risky, particularly in today’s uncertain economic climate. But global market research firm Mintel has taken on the challenge, identifying nine key consumer trends for the coming year. From shopping for bargains to working beyond retirement age, a good number of the trends are tied into the recession and its lingering aftermath.