Payless signs licensing deal with Nickelodeon

TOPEKA, Kan. and NEW YORK Payless ShoeSource and Nickelodeon announced that they have signed a multi-year licensing agreement enabling a more direct creative collaboration between Payless and Nickelodeon and resulting in a new line of Blues Clues footwear with certain styles featuring the Blue's Clues characters offered only at Payless.

The new Blue's Clues line, including styles for both boys and girls, will be available at Payless stores this November -- just in time for the holiday '08 season.

"Payless is on a mission to democratize fashion and design in footwear and that means delivering shoe lines featuring the characters kids love such as Blue's Clues," said Matt Rubel, ceo and president of Payless ShoeSource. "Blue's Clues has enjoyed significant longevity -- its content and interactivity have captured audiences again and again and the show is a huge favorite among moms. This agreement allows us to work directly with the talented and innovative team at Nickelodeon, enabling us to together bring the fun of Blue's Clues and friends to shoppers with fresh styling, high-quality and always at a great price."