Marketing Tactics

New York City -- Retailers nearly across the board reported a strong start to the holiday season as their November sales were enhanced by aggressive discounting that started early in the month. Same-store sales rose 6% in November,  above the estimated growth of 3.6% and the year-ago gain of 0.6%, according to 27 retailers tracked by Thomson Reuters. 

Columbus, Ohio -- Kantar Retail said Thursday that same-store sales got a big lift to 6% growth in November from a strong promotional environment, as well as from an easy year-ago comparison period and shifting shopper spending intentions.

The sales-weighted composite for the 30 retailers reporting -- most of them apparel retailers -- was better than the 1.7% same-store sales gain last month and the 0.9% gain in November of 2009 for the same measure. (The calculations don’t include Walmart, which stopped reporting monthly results in April 2009.)

New York City -- The nation’s discount retailers and warehouse club operators posted strong sales in November, beating analysts’ expectations. The results were fueled by promotions and cold weather in some parts of the country, as well as strong Black Friday traffic.

Target Corp. said Thursday more shoppers came to its stores in November and spent more than a year earlier, helping to fuel a 5.5% rise in same-store sales during the month. Analysts polled by Thomson Reuters, on average, expected a 3.7% gain.

Purchase, N.Y. -- MasterCard Advisors SpendingPulse report, released Thursday, showed that sales in most retail categories continued to gain momentum over an already strong October showing.

Year-over-year total apparel sales in November saw a 9.6% increase, the largest year-over-year growth in 2010 for that sector following the previous record in October. Total apparel has recorded eight out of 11 months of year-over-year gains so far in 2010. In November, all of the sub-sectors posted year-over-year growth.

Arlington, Va. -- After same-store sales reports on Thursday showed strengthened performance among most major retail chains, the Retail Industry Leaders Association said that November results may suggest that consumer activity is on the rise, and could indicate the strongest holiday shopping season retailers have experienced in recent years.

Bridgeview, Ill. -- Rose Paving Co., which provides complete parking-lot management solutions nationwide, has been named a Chicago Tribune Top Workplace for 2010 in the small-sized company category. One hundred companies, organizations, and agencies were honored at an awards ceremony on Nov. 9 hosted by the Chicago Tribune.

The awards, given for measured qualities including company leadership, career opportunities, workplace flexibility, and compensation & benefits were presented to Chicago-area companies for the very first time.

By Cynthia Cohen, twitter.com/StrategyDiva